Nike Exits S&P 100 After $200 Billion Wipeout as Commentators Fault Women, Retail Strategy
Updated
Updated · Fox News · Sep 13
Nike Exits S&P 100 After $200 Billion Wipeout as Commentators Fault Women, Retail Strategy
2 articles · Updated · Fox News · Sep 13
Summary
Sept. 21 will end Nike’s 18-year run in the S&P 100, marking the latest blow after roughly $200 billion in market value was erased.
Dan Dakich tied the slump to a “female problem,” arguing Nike alienated women buyers, while guests on his show said the company also grew complacent and failed to keep products fresh.
Retail strategy was another target: commentators said Nike hurt itself by sidelining local retailers in favor of direct-to-consumer sales just as shoppers returned to stores after the pandemic.
The criticism builds on earlier backlash over low-effort NBA jerseys and politically charged marketing campaigns, which other media figures had already linked to the stock’s decline and looming index removal.