Updated
Updated · The Verge · Sep 14
Google Cuts Pixel 11 Pro to $1,007 as Apple Nears iPhone 18 Pro Launch
Updated
Updated · The Verge · Sep 14

Google Cuts Pixel 11 Pro to $1,007 as Apple Nears iPhone 18 Pro Launch

3 articles · Updated · The Verge · Sep 14

Summary

  • $1,007 Pixel 11 Pro listings at Amazon mark the steepest cut in Google’s latest lineup, trimming nearly $100 ahead of Apple’s iPhone 18 Pro release on Sept. 18.
  • The standard Pixel 11 also fell to about $840, or $60 off, softening this year’s higher pricing while highlighting Google’s newer features such as Camera Looks and Magic Capture.
  • Google’s discounts extend down the range: the Pixel 10A dropped back to $424 from $499 at Amazon and Best Buy, reviving a budget option for buyers weighing an upgrade.
  • The timing underscores intensifying premium-phone competition, with Google moving less than a month after launch to make its newest Pixels more price-competitive before Apple’s flagship debut.

Insights

Are Google's sudden Pixel 11 price cuts a strategic strike against Apple, or a desperate move to hide sluggish sales?
How will the unfinished AI features in Google's discounted Pixel 11 hold up against Apple's impending iPhone 18 Pro?
With AI demand triggering a global memory shortage, will these rare smartphone discounts vanish before the holiday season arrives?