Mallorca Courts Wealthier Americans After 60% Visitor Jump as Island Seeks Fewer, Higher-Spending Tourists
Updated
Updated · Fox News · Sep 14
Mallorca Courts Wealthier Americans After 60% Visitor Jump as Island Seeks Fewer, Higher-Spending Tourists
2 articles · Updated · Fox News · Sep 14
Summary
American visits to Mallorca rose 60% through June, giving momentum to the island’s push to attract richer U.S. travelers rather than more mass-market tourists.
Officials say the strategy is meant to ease overtourism by favoring visitors who spend more and party less; Americans in Spain spent about $410 a day in July, versus $240 for Germans and $260 for Britons.
Pedro Homar of Palma’s tourism board said Mallorca wants a “quality over quantity” model as local space tightens, while airlines including United have expanded direct service.
Local anger remains a hurdle: bakery worker Stella Arbona said wealthier tourists still crowd streets, homes and public spaces, echoing broader complaints that the island is running out of room for residents.
Mallorca drew more than 13 million tourists in the first 10 months of 2025, and officials had already been weighing visitor caps and other restrictions alongside Ibiza and Menorca.