Apple CEO John Ternus Demos $1,999 iPhone Duo at Emmy Awards
Updated
Updated · 9to5Mac · Sep 14
Apple CEO John Ternus Demos $1,999 iPhone Duo at Emmy Awards
3 articles · Updated · 9to5Mac · Sep 14
Summary
John Ternus appeared at the Emmy Awards and showed off Apple’s unreleased iPhone Duo, pulling the foldable device from his tuxedo jacket pocket for press and attendees.
The demo came just two weeks after Ternus officially succeeded Tim Cook, making the Emmys one of his first high-profile public product appearances as Apple CEO.
Apple plans to launch the iPhone Duo next month with a starting price of $1,999, using the awards-night appearance to build attention ahead of the release.
The event also put Apple TV in the spotlight, tying the hardware tease to a major entertainment-industry stage where Apple was seeking Emmy wins.