Updated
Updated · TechCrunch · Sep 15
Former TikTok Execs Launch Superpose After 22,000 Downloads, Raising $2.2 Million
Updated
Updated · TechCrunch · Sep 15

Former TikTok Execs Launch Superpose After 22,000 Downloads, Raising $2.2 Million

2 articles · Updated · TechCrunch · Sep 15

Summary

  • Superpose, an iOS app from former TikTok employees Melody Chu and Jing Liu, uses AI to generate four pose ideas and guide users to match them in the camera frame.
  • 22,000 downloads since its July launch and more than 190,000 generated poses suggest early traction for the app, which offers five free generations daily and paid packs at $2.99 and $9.99.
  • Chu said the idea came from a personal frustration with bad photos, while the startup positions itself as a portrait-focused camera tool rather than an app for AI backgrounds or fantasy images.
  • Google and Adobe have also rolled out AI photography coaching features, putting Superpose in a growing category as it works to improve uncanny pose outputs, personalization and viewfinder coaching.
  • $2.2 million in backing from Khosla Ventures, Meitu and OVTR Ventures gives the startup funding to refine its real-photo coaching approach.

Insights

With tech giants pivoting to synthetic AI, why are top investors betting millions on an app that merely fixes your posture?
Could an AI app designed to fix unflattering photos actually destroy the spontaneous charm of our real-life memories?
How will a mobile camera app analyzing your every physical movement in real-time protect your most sensitive biometric data?