Santy Sharma posted an AI-generated Instagram image showing a large stomach scar, joking he sold a kidney to buy Apple's newly unveiled iPhone Duo.
About 300,000 rupees in India — roughly $3,100 — is driving the meme, tapping a familiar online joke about selling organs to afford premium Apple devices.
Apple announced the foldable iPhone Duo on Sept. 9 at its California event and plans to release it on Oct. 23, putting its first foldable phone at the center of price backlash.
Sharma, a rapper and content creator from Ratlam who released the 2025 album "Reborn," said the post was a sarcastic, purely-for-fun take on the phone's price tag.