Benioff Urges Responsible AI Use as Salesforce Shares Ease After 4.5% Rally
Updated
Updated · CNBC · Sep 15
Benioff Urges Responsible AI Use as Salesforce Shares Ease After 4.5% Rally
3 articles · Updated · CNBC · Sep 15
Summary
Marc Benioff used Salesforce's Dreamforce event in San Francisco to warn AI companies not to repeat social media's harms, saying the technology is powerful and must be developed ethically.
The appeal lands as AI safety debate intensifies after Anthropic CEO Dario Amodei's weekend essay urged frontier labs to slow model development so safeguards can catch up.
Salesforce's stance is notable because it is closely tied to the AI boom: last month it launched Claudeforce, letting customers use Anthropic's Claude with Salesforce data for tasks like drafting emails and updating records.
Dario Amodei joined Benioff onstage Tuesday and praised that approach, while Benioff stopped short of backing a slowdown and instead framed responsibility as the industry's core obligation.
Salesforce shares slipped Tuesday after gaining more than 4.5% Monday; the stock is still up over 50% from its late-June 52-week low of $146 as enterprise software names rebound.