Google Ordered to Share Ad Tech Data in 106-Page Ruling as Judge Rejects Breakup
Updated
Updated · The New York Times · Sep 16
Google Ordered to Share Ad Tech Data in 106-Page Ruling as Judge Rejects Breakup
3 articles · Updated · The New York Times · Sep 16
Summary
A federal court unsealed a 106-page order requiring Google to make its ad-tech products work with rivals, share ad-auction data with publishers and install an internal compliance monitor.
Judge Leonie Brinkema imposed those remedies after finding last year that Google illegally protected its control over technology used to place ads across the web.
Google avoided the harsher outcome the Justice Department sought: Brinkema said breaking up the ad-tech business was “neither realistic nor needed,” leaving the company’s core structure intact.
The decision marks another narrow remedy against Google after judges in separate monopoly cases over search and ad technology declined to force a breakup, preserving its ability to keep investing heavily in AI.