Instinct, Meta’s Muse Add Calling Features as $10 Billion Startup Race Intensifies
Updated
Updated · TechCrunch · Sep 17
Instinct, Meta’s Muse Add Calling Features as $10 Billion Startup Race Intensifies
3 articles · Updated · TechCrunch · Sep 17
Summary
Instinct has begun early access for Instinct Concierge, a calling tool that lets its AI agent book restaurants, join dentist cancellation lists and dispute cable bills on a user’s behalf.
Meta’s Muse also just gained the ability to call U.S. businesses, with the feature initially rolling out to users who explicitly ask Muse to make a call.
The additions erase a gap rivals had highlighted, putting Instinct and Muse on par in one of the hottest feature battles among text-based AI assistants.
Instinct is expanding quickly beyond chat—after adding disposable email addresses and assistant-to-assistant task handling—while investors reportedly weigh a $1 billion round at a $10 billion valuation.
Muse is also gaining traction: Sensor Tower said the app topped 730,000 U.S. downloads after launch, ahead of Meta AI’s 707,000 in its first five days.