Updated
Updated · BeachGrit · Sep 17
Surf Journalist Reverses 2023 Apple Watch Skepticism After WSL Film Shows Heat-Management Need
Updated
Updated · BeachGrit · Sep 17

Surf Journalist Reverses 2023 Apple Watch Skepticism After WSL Film Shows Heat-Management Need

1 articles · Updated · BeachGrit · Sep 17

Summary

  • A surf journalist publicly recanted earlier mockery of the World Surf League’s Apple Watch tie-in after watching a new promotional film during the Lexus Trestles Pro.
  • The film argued the device solves practical competition problems: surfers can be 500 yards offshore, struggle to hear announcers, lose visibility in sun glare, and need live priority and target-score updates.
  • That marked a sharp turn from the 2023 backlash, when the WSL’s Apple Watch mandate drew ridicule and resistance from surfers including Carissa Moore, Leonardo Fioravanti and Kelly Slater.
  • The reversal reframes the partnership less as a corporate gimmick and more as race-management technology embedded in how elite surfing heats are run.

Insights

How did Apple transform a highly criticized tech mandate into an indispensable tool for the world's best surfers?
Could mandatory wearable tech destroy surfing's natural instincts, or is it the ultimate evolution of competitive strategy?