MAGA Inc. Spends $100 Million Defending 17 Trump-Won House Seats as Latino Support Slides
Updated
Updated · Mediaite · Sep 17
MAGA Inc. Spends $100 Million Defending 17 Trump-Won House Seats as Latino Support Slides
1 articles · Updated · Mediaite · Sep 17
Summary
$100 million from Trump’s super PAC is being deployed into House and Senate advertising, including districts he won comfortably in 2024, signaling Republicans see unexpected midterm risk on terrain that had looked safe.
Ad-tracking data cited in the report shows spending in 17 House districts Trump carried by more than 5 points, including six he won by double digits; one top target is Monica De La Cruz’s Texas seat, which he carried by 17 points.
No Going Back PAC has reserved about $95 million in ads and Safety and Affordability PAC another $27 million, while MAGA Inc. also put $9 million into Texas’s Senate race and started the cycle with roughly $400 million.
A key drag appears to be Latino backlash to Trump’s mass-deportation push: among non-college Latinos, his net standing on immigration has swung from a 9-point advantage in 2024 to 42 points underwater in 2026 polling.