Sophie Cunningham Defends Sydney Sweeney's Novig Ad, Says 75% of Sports Bettors Are Men
Updated
Updated · Fox News · Sep 18
Sophie Cunningham Defends Sydney Sweeney's Novig Ad, Says 75% of Sports Bettors Are Men
3 articles · Updated · Fox News · Sep 18
Summary
Sophie Cunningham said on her "No Hesitation" podcast that Sydney Sweeney's provocative Novig campaign was aimed at gamblers, not at undermining women's sports.
Cunningham called the ad "morally" weird but said critics were overreacting, arguing Sweeney was simply doing what draws attention and that "this has nothing to do with us."
Novig CEO Jacob Fortinsky said earlier this week that Sweeney drove much of the campaign's visuals and messaging, while the company said it never intended to portray female sports.
The backlash followed Novig's first national campaign, including a Sept. 16 Times Square billboard showing Sweeney nude with strategically placed sports equipment.