Mbappé Leaves Nike for On Deal as Swiss Brand Pushes Into Football

3 articles · Updated · ESPN · Sep 18

Kylian Mbappé has switched from longtime sponsor Nike to Swiss sportswear brand On, taking on a global ambassador role and ending a partnership that dated back to his childhood.
On said the Real Madrid forward will work directly with its product teams, a central part of the company's plan to build a football business rather than simply sign a marquee athlete.
2010-founded On is broadening beyond running after adding Roger Federer as a co-owner in 2019, and it also named Thierry Henry director of football for the new push.
Mbappé framed the move as a chance to "build something entirely new together," while On said it wants to challenge established football brands through innovation and design.
The switch follows another high-profile sponsorship shake-up after Lamine Yamal also left Nike, signing instead with Adidas.