Updated
Updated · British GQ · Sep 18
Apple Launches £1,999 iPhone Duo Foldable as Pre-Orders Open October 16
Updated
Updated · British GQ · Sep 18

Apple Launches £1,999 iPhone Duo Foldable as Pre-Orders Open October 16

3 articles · Updated · British GQ · Sep 18

Summary

  • Apple priced its first foldable, the iPhone Duo, at £1,999, with pre-orders starting at 1 p.m. on October 16 and retail availability set for October 23.
  • The device is built around a notebook-like design rather than the tall, narrow format common in foldables, aiming to feel compact when closed while expanding into a larger screen.
  • Apple said a Duo-specific version of iOS dynamically adapts as the phone opens, closes or half-folds, while existing iPhone apps will work on day one and Netflix, Slack and Zoom are already optimized.
  • Hardware details highlighted in the launch include a curved titanium frame, an inner display with reduced visible crease, an under-display selfie camera and a custom hinge designed to hold the phone flat.
  • Apple is betting that familiar software and refined design can revive a foldable category still held back by high prices and trade-offs such as Touch ID and a two-lens camera system.

Insights

With a staggering £1,999 price tag and notable hardware compromises, can Apple's first foldable truly revolutionize the smartphone market?
Why did Apple abandon Face ID for its most expensive iPhone ever, and will users accept this major compromise?