Meta's Muse Hits No. 1 on US App Store a Week After Launch
Updated
Updated · Business Insider · Sep 18
Meta's Muse Hits No. 1 on US App Store a Week After Launch
3 articles · Updated · Business Insider · Sep 18
Summary
One week after launch, Meta's Muse rose to No. 1 among free apps on Apple's US App Store, overtaking ChatGPT in an early sign of strong consumer demand.
Meta is pitching Muse as a personal AI agent that can research, fill out forms, shop online, book reservations, find services and connect with apps including email, calendars, Spotify, Instagram and OpenTable.
Early users posted examples of the agent saving $3,500 a year on auto insurance, applying live discount codes and building a Whole Foods cart, suggesting appeal beyond simple chatbot queries.
Some tests have fallen short: one user said Muse could not summarize a saved Instagram workout video because it saw only the first frame, highlighting reliability gaps even inside Meta's own ecosystem.
That uptake still comes with broader hurdles for AI agents, including dependence on current product data, possible retailer resistance and privacy risks when software handles sensitive tasks.