Updated
Updated · Fox News · Sep 19
Hormel Launches SPAM Hot Honey, First Permanent Flavor in 2 Years
Updated
Updated · Fox News · Sep 19

Hormel Launches SPAM Hot Honey, First Permanent Flavor in 2 Years

3 articles · Updated · Fox News · Sep 19

Summary

  • SPAM Hot Honey has begun rolling out at select U.S. grocery retailers as Hormel’s first permanent addition to the brand’s lineup in two years.
  • Hormel said the launch is meant to capture fast-growing demand for hot honey and other “swicy” sweet-and-spicy flavors, adding a new option to SPAM’s more than 10 permanent varieties.
  • Win Son Bakery in Brooklyn and Manhattan is promoting the product through Sept. 20 with two limited-time items, including a breakfast sandwich and a fan tuan sticky rice roll.
  • Consumer reaction was mixed, with some fans saying they try every new SPAM flavor while others said they prefer the original or are tired of the hot honey trend.
  • The release extends a nearly 90-year-old brand introduced in 1937 that has sold more than 9 billion cans worldwide.

Insights

Will a trendy sweet-and-spicy flavor secure SPAM's future, or is consumer fatigue signaling the end of the hot honey craze?
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