Updated
Updated · Good Morning America · Sep 18
Toys R Us to Open 120 U.S. Stores by 2026 in Major Comeback
Updated
Updated · Good Morning America · Sep 18

Toys R Us to Open 120 U.S. Stores by 2026 in Major Comeback

3 articles · Updated · Good Morning America · Sep 18

Summary

  • 120 new standalone U.S. stores are planned by the end of 2026, with Toys R Us rolling out the expansion with Go! Retail Group ahead of the holiday season.
  • 40 standalone stores already operate alongside Toys R Us shop-in-shops inside Macy's, and the chain said some new locations will add Creator Studios, candy shops and cafes.
  • WHP Global is pushing the revival after taking a controlling stake in 2021, following a 2017 bankruptcy that led Toys R Us to close most U.S. stores.
  • The expansion marks the retailer's biggest U.S. rebuild yet after a brief 2019 brick-and-mortar return faltered and later flagships opened in New Jersey and at Mall of America.

Insights

With the 2026 holidays approaching, can Toys R Us's massive 120-store gamble finally conquer the e-commerce giants?
Will influencer studios and cafes be enough to save Toys R Us from repeating its tragic 2017 bankruptcy?