Small-Business Group Launches 7-State Anti-Tariff Ad Campaign Using Football Taunts
Updated
Updated · The Washington Post · Sep 21
Small-Business Group Launches 7-State Anti-Tariff Ad Campaign Using Football Taunts
1 articles · Updated · The Washington Post · Sep 21
Summary
Seven mostly Midwestern swing states are getting a new billboard campaign that attacks tariffs with football-style trash talk aimed at local rivalries.
Wisconsin signs read, “What’s worse than Chicago? Tariffs,” while Ohio billboards say, “What’s worse than Michigan? Tariffs,” using familiar sports jabs to sharpen the message.
The campaign targets states described as gridiron-obsessed and hard hit by Trump administration economic policies, framing tariffs as a direct burden on small businesses and voters.
By focusing on swing states and heavily traveled highways, the group is trying to turn a trade-policy critique into a culturally resonant political message.