Warhammer Launches 150 Tone Pro Paints and 4 Dry Brushes Ahead of Sept. 26 Debut

Q: Beyond the influencer hype, what is the actual retail cost of upgrading to the full Warhammer Tone Pro ecosystem?

The honest answer is that the full retail cost cannot yet be stated as a fact, because Games Workshop has announced the Warhammer Tone Pro lineup but has not published prices for the paints, the two new mediums or the four dry brushes. What is known is the size of the ecosystem. A complete buy-in means 150 paints across 30 colour families, plus Shading Medium, Blending Medium and four dry brushes in XS, S, M and L. That is 156 individual products in total if you count only the new Tone Pro-branded items. So the real cost question breaks into two parts. The fixed part is product count: 150 paints, two mediums, four brushes. The missing part is unit pricing. Multiple hobby outlets tracking the launch explicitly note that UK prices were not announced, and even pot size remains unconfirmed publicly, though some expect the paints to use standard Games Workshop-style pots. That means any “full ecosystem” price circulating now is speculation, not reporting. The only defensible figure today is that a complete upgrade requires buying 156 new items, but the cash total is still unknown until Games Workshop or retailers publish price lists. For most hobbyists, the more practical takeaway is that Games Workshop itself is not really pitching this as an all-at-once purchase. The range is designed so painters can buy a few tone ladders they actually need, rather than all 150 paints.

3 articles · Updated · warhammer-community.com · Sep 21

Warhammer unveiled Tone Pro with 150 new paints built from 30 colours across five numbered tones, plus four new dry brushes sized XS to L.
The range is pitched as brighter and more versatile than prior lines, with strong first-coat coverage, vivid pigmentation, and a formula suited to basecoating, layering, glazing and drybrushing.
Two companion mediums extend the system: Shading Medium turns Tone Pro paints into shades or glazes, while Blending Medium slows drying to give painters more time to mix transitions.
Sept. 26 is the in-store tryout date at Warhammer and independent hobby shops worldwide, with Japan following on Oct. 3; Warhammer is also offering three prize bundles through an Oct. 4 newsletter-entry promotion.