1 articles · Updated · The New York Times · Sep 22
Summary
$100 discounts will go to as many as 112,000 Patagonia customers who get three registered voters to sign up for a midterm voting-plan program starting Saturday.
Those referrals are sent to a third-party site to check registration, review early-voting and ID rules, and choose how they will vote—by mail, early or on Election Day.
CEO Ryan Gellert said the campaign aims to counter apathy after many Americans disengaged from politics and environmental issues following President Trump's return to the White House last year.
Patagonia has long tied its brand to environmental activism, but the incentive marks an unusually direct corporate push into voter mobilization ahead of the midterms.