Amazon Canada Launches Early Prime Deals With Up to 78% Off Before Oct. 6-7 Event

Q: Why is Amazon slashing prices on top-tier fitness trackers weeks before their massive October event even begins?

Amazon is cutting prices early to build momentum for Prime Big Deal Days, pull shoppers into the ecosystem before competitors do, and move wearable inventory ahead of newer-model holiday buying. The pattern fits Amazon’s broader strategy for the October 6–7 event: start with “early deals,” keep adding fresh discounts, and encourage shoppers to check back repeatedly. That drives Prime sign-ups, repeat visits and impulse purchases before the official 48-hour sale even opens. Amazon has said new deals will drop multiple times a day during the event, so the early markdowns function as advance promotion as much as sales. There is also a clear product-cycle reason. Several discounted wearables are older or non-flagship models facing pressure from newer releases. Deal coverage repeatedly notes that Samsung’s Galaxy Watch 7 is easier to discount after the launch of newer Galaxy watches, and older Fitbit and Garmin models are seeing aggressive cuts as brands refresh lineups and clear stock before the holiday season. For shoppers, the discounts can be real, especially on Garmin, Samsung, Fitbit and some Apple devices, but not every markdown is equally strong. Multiple deal trackers warn that some sellers raise prices before sales and then advertise inflated discounts. The practical takeaway is that Amazon is using early cuts as a traffic and inventory strategy, while buyers should verify price history with tools like CamelCamelCamel before assuming every “deal” is exceptional.

3 articles · Updated · Yahoo Canada Shine On · Sep 22

Thousands of early Prime Big Deal Days offers are already live in Canada, giving shoppers access to discounts weeks before Amazon’s Oct. 6-7 sales event.
Discounts reach 78% off, with highlighted deals including a portable charger for $55 from $246, a fitness tracker for $50 from $199 and a queen mattress for $300 from $1,000.
Amazon is pushing seasonal and household categories such as TVs, Halloween items, Christmas gifts, vacuums and advent calendars to capture early holiday spending.
The early rollout builds on other pre-event promotions, including smartwatch and fitness-tracker deals on Garmin, Samsung and Fitbit products.