Apple Pushes iPhone Duo on TikTok Ahead of 1st Foldable Launch
Updated
Updated · Creative Bloq · Sep 23
Apple Pushes iPhone Duo on TikTok Ahead of 1st Foldable Launch
3 articles · Updated · Creative Bloq · Sep 23
Summary
Apple has rolled out a TikTok-heavy campaign for the iPhone Duo, using short skits to showcase its first foldable phone before next month’s launch.
The videos frame the Duo as a yoga companion, mini cinema, cafe laptop and even an engagement-ring display, stressing versatility across different use cases and buyers.
That more explanatory approach marks a shift from Apple’s usual minimalist, cinematic ads and suggests it is working harder to persuade consumers to try a new form factor.
Apple is also leaning on creators and influencers as it enters foldables as a challenger, facing Samsung, Huawei and Honor, which have sold such devices for years.