Amazon Blocks Meta's Muse From Purchases as Meta Shares Jump 20%
Updated
Updated · CNBC · Sep 23
Amazon Blocks Meta's Muse From Purchases as Meta Shares Jump 20%
3 articles · Updated · CNBC · Sep 23
Summary
Amazon barred Meta's Muse AI from buying products on its marketplace, saying third-party apps that purchase on users' behalf violate its terms of service.
The move strikes at a key Muse feature—shopping across sites and completing checkout through services like Shopify or Stripe—and highlights retailers' reluctance to let AI agents control the customer relationship.
Amazon has already blocked agentic tools from OpenAI and Google and sued Perplexity in November, underscoring a broader effort to keep AI intermediaries from standing between it and shoppers.
Meta still enters its Connect conference with momentum: Muse has topped Apple's App Store and helped lift the stock more than 20% in two weeks, though analysts say trust, privacy and monetization remain unresolved.