Alexandr Wang Fires 300 X Posts to Push Meta's Muse as App Tops Charts
Updated
Updated · Business Insider · Sep 23
Alexandr Wang Fires 300 X Posts to Push Meta's Muse as App Tops Charts
3 articles · Updated · Business Insider · Sep 23
Summary
More than 300 X posts since Sept. 8 have turned Meta AI chief Alexandr Wang into Muse’s main promoter, with memes, user testimonials and rival taunts driving a nonstop launch campaign.
100-plus posts in five days coincided with Muse climbing to the top of the App Store and drawing strong reviews for handling tasks such as booking flights, shopping and sending emails.
This week’s push also highlighted new integrations with Shopify, PayPal, Expedia and Instacart, broadening Muse’s utility as Meta tries to build an app-platform ecosystem around the agent.
Wang has framed the blitz as deliberately anti-corporate, posting heavily on X while staying quiet on Threads and using a cheeky mascot-and-meme style that PR advisers say stands out from typical tech executive marketing.
The campaign marks a more aggressive public posture for Meta after it lagged in top AI models despite tens of billions in capex and more than $14 billion spent to bring Wang over from Scale AI.