Massachusetts Regulator Probes DraftKings AI Use After Report on 6 Former Employees
Updated
Updated · The New York Times · Sep 24
Massachusetts Regulator Probes DraftKings AI Use After Report on 6 Former Employees
3 articles · Updated · The New York Times · Sep 24
Summary
Massachusetts Gaming Commission chair Jordan Maynard said the regulator will examine how DraftKings and other licensed betting operators use artificial intelligence in the state.
The move follows a New York Times investigation that found DraftKings used machine learning to identify customers most likely to keep gambling and losing when sent promotional offers.
Six former employees who built those systems told the Times they feared the technology could harm people struggling with addiction, while the report said DraftKings had sidelined similar tools aimed at spotting gamblers who might need intervention.
DraftKings said it complies with Massachusetts sports-betting rules, denied using AI to target people based on losses, and said it does not market to customers using indicators of potential problem gaming.