Proaction Lifts Sales 60% and Saves 75+ Hours a Month With OpenAI Codex
Updated
Updated · OpenAI · Sep 25
Proaction Lifts Sales 60% and Saves 75+ Hours a Month With OpenAI Codex
3 articles · Updated · OpenAI · Sep 25
Summary
Proaction says Codex has raised the share of deals advancing from first contact into solution development by 50% to 60% by letting its COO build tailored interactive demos without engineers.
4 to 6 demos a month now take 30 to 45 minutes each in Codex, versus about 10 engineering hours apiece before, sparing 40 to 60 hours monthly and giving engineers clearer build references after deals close.
25 to 33 additional hours a month are saved as Codex pulls context from tools including Granola, Gmail, Slack, Linear, GitHub and HubSpot to prepare follow-ups, create tickets and update sales records.
Beyond sales workflows, Proaction is using GPT-Live-1 and GPT-6 Astra to build fleet-operation agents such as a maintenance assistant that can talk with drivers, call repair shops and coordinate approvals.