Meta’s New VR Glasses Outshine Apple’s $3,499 Vision Pro in Design Assessment
Updated
Updated · Bloomberg · Sep 28
Meta’s New VR Glasses Outshine Apple’s $3,499 Vision Pro in Design Assessment
3 articles · Updated · Bloomberg · Sep 28
Summary
Meta’s latest VR glasses were judged closer to what Apple should have built for Vision Pro, putting design execution—not just features—at the center of the comparison.
The assessment argues Meta delivered a more compelling form factor than Apple’s headset, whose $3,499 Vision Pro has faced criticism for missing a more practical, wearable approach.
The comparison lands as Apple continues broader hardware and AI moves, including a new Qualcomm agreement and internal signals around future smart-home products.
For Apple, the critique sharpens pressure to rethink its spatial-computing strategy as rivals push lighter devices that may better match mainstream demand.