Updated
Updated · BBC.com · Oct 1
Meta's Muse Draws Millions, Raising 124% Bot-Traffic and Privacy Fears
Updated
Updated · BBC.com · Oct 1

Meta's Muse Draws Millions, Raising 124% Bot-Traffic and Privacy Fears

3 articles · Updated · BBC.com · Oct 1

Summary

  • Millions downloaded Meta's free AI agent Muse within weeks, putting a mass-market tool for unsupervised web tasks into consumers' hands and prompting warnings that online services could become harder to use.
  • Experts say agents can flood websites, hoard scarce bookings and intensify scalping-style behavior; one analysis found bot traffic already jumped 124% in the year to June 2026.
  • Meta says Muse asks permission before purchases, follows safety rules and keeps users in control, but critics argue its terms do not guarantee the agent acts in a user's best interests.
  • Privacy concerns are sharper because Muse can access Gmail, calendars and computers, while user data is used for AI training by default unless people opt out.
  • Security doubts deepened after Objective-See's Patrick Wardle said he found a critical flaw within 20 minutes of testing; Meta said it fixed the bug immediately and had delayed launch for extra checks.

Insights

Will Meta's massive $145 billion AI gamble successfully disrupt enterprise tech, or will its consumer-focused DNA doom the B2B pivot?
Could Meta's new Muse assistant inadvertently destroy the subscription economy by making it too easy to cancel recurring charges?