Sanders Triggers Conservative Backlash Over Welfare Ad Featuring White Man Brad

2 articles · Updated · Fox News · Sep 28

Sarah Huckabee Sanders drew fire from conservative allies after a reelection ad cast a young White man, “Brad,” as an able-bodied welfare abuser while promoting new work requirements.
The spot argues adults without dependents should work, train or volunteer to keep benefits, but critics said using a White male character misrepresented who most often receives welfare and insulted a core Republican voting bloc.
Sean Davis, Will Chamberlain and Matt Walsh were among right-wing figures calling the ad dishonest or self-defeating, saying it would overshadow Sanders’ policy message even if they supported stricter welfare rules.
Millions of views on X amplified the dispute after Sanders doubled down in follow-up posts, and left-leaning commentators then seized on the intra-conservative fight as evidence of broader racial tensions on the right.