BTS's V Fronts Nothing Headphone 1 Pro Campaign at 30 as Global Ambassador
Updated
Updated · Yahoo! Voices · Sep 29
BTS's V Fronts Nothing Headphone 1 Pro Campaign at 30 as Global Ambassador
3 articles · Updated · Yahoo! Voices · Sep 29
Summary
Nothing named BTS member V, 30, its global brand ambassador for the Headphone 1 Pro campaign, with visuals shot in Seoul by Dorothea Sing Zhang.
Headphone 1 Pro is Nothing's latest audio product, and the company said V was chosen to embody the campaign's focus on creative expression, experimentation and design-led engineering.
Carl Pei said V's willingness to push into different sounds and styles matched the product's aim of giving users more freedom and flexibility in everyday listening.
V brings a strong commercial track record to the role: products tied to his Yunth, Snow Peak and Champion campaigns have sold out quickly, including Yunth items across major Japanese retailers within 24 hours.
The partnership extends Nothing's artist-led marketing push, following a Spring 2026 campaign with Charli XCX and the launch of Club Nothing, a music fund for nightlife curators.