Updated
Updated · The Washington Post · Sep 29
Midterm Ad Spending Tops $1.5 Billion as Ohio Senate Race Hits $240 Million
Updated
Updated · The Washington Post · Sep 29

Midterm Ad Spending Tops $1.5 Billion as Ohio Senate Race Hits $240 Million

3 articles · Updated · The Washington Post · Sep 29

Summary

  • $1.5 billion has now been spent on advertising in Senate and House midterm races, up $317 million from a week earlier, according to a Washington Post analysis of AdImpact data.
  • Ohio remains the costliest contest, with Senate ad spending jumping 22% in a week to $240 million.
  • Texas ranks second after a 32% weekly increase, and a Republican-aligned Texas PAC overtook Democratic nominee James Talarico as the state's top spender with $7.3 million total.
  • The Senate Leadership Fund is still the biggest advertiser overall, pouring $145 million into competitive races, including $31 million in the past week.

Insights

What does Texas PAC’s rapid rise and Ohio’s ad surge reveal about who really drives the final-week political advertising boom?
How are legal changes and scarce TV inventory reshaping where campaigns place ads as Ohio and Texas absorb record spending?