Apple Shares Rise Nearly 3% on New Smart Home Hub Report

3 articles · Updated · Yahoo Finance · Sep 30

Apple gained nearly 3% in early Wednesday trading after a report said it will host an event next month to outline its push into smart-home devices.
Bloomberg reported Apple plans to unveil a new home hub that controls connected devices, handles calendars and reminders, plays music and supports video calls using voice or facial recognition.
The device will use Apple’s Siri AI platform, launched in beta earlier this month, and Apple is also preparing updated Apple TV and HomePod mini models with stronger processors for those AI features.
A second hub version with a robotic arm and 360-degree rotating screen is also in development, potentially giving Apple its first new product category under CEO John Ternus.
Smart-home products sit in Apple’s Wearables, Home and Accessories unit, which generated $35.68 billion in 2025, as Apple tries to challenge Amazon and Google in a market they entered earlier.