Apple Grabs 33% China Share as iPhone 18 Pro Sales Rise 12%
Updated
Updated · 9to5Mac · Oct 1
Apple Grabs 33% China Share as iPhone 18 Pro Sales Rise 12%
3 articles · Updated · 9to5Mac · Oct 1
Summary
Counterpoint said Apple became China’s best-selling smartphone brand in Week 38 after the iPhone 18 Pro and Pro Max posted 12% year-over-year sales growth in their first three days.
A delayed base iPhone 18 launch helped steer some buyers to the premium models, while Apple’s pricing looked relatively attractive as component costs pushed up prices across the high-end market.
Retailers and carriers also provided aggressive channel support through promotions and advertising, amplifying the launch impact.
The surge reversed a broader slump: China’s new smartphone sales had fallen 17% year over year since July before the iPhone 18 Pro release lifted Apple to the top spot.