Updated
Updated · POLITICO · Oct 1
Tech Industry Rejects Trump’s AI Rebrand 2 Days After ‘SI’ Order
Updated
Updated · POLITICO · Oct 1

Tech Industry Rejects Trump’s AI Rebrand 2 Days After ‘SI’ Order

3 articles · Updated · POLITICO · Oct 1

Summary

  • Trump’s Tuesday executive order requiring federal agencies to call artificial intelligence “superintelligence,” or “SI,” has drawn broad resistance from Silicon Valley and Washington tech lobbyists.
  • Industry figures said companies may adopt the term only in federal-facing work, while wider private-sector use is unlikely because “artificial intelligence” remains the entrenched label.
  • Jensen Huang echoed the White House line at a Tuesday event, calling data centers “superintelligence factories,” but critics cast that as political signaling rather than a real industry shift.
  • Chris MacKenzie of Americans for Responsible Innovation said AI’s problem is public trust after hacks and data breaches, arguing a name change does nothing to address those harms.

Insights

Could the new federal superintelligence label force tech companies to adopt the term just to secure lucrative government contracts?
Will renaming AI to superintelligence distract from the urgent need for binding cybersecurity regulations on frontier models?
How will a mere branding shift address the massive public opposition to building new data centers in local communities?