Chris Hansen Exploits A24's $19.2 Million Primetime Debut for TruBlu Push
Updated
Updated · IndieWire · Oct 1
Chris Hansen Exploits A24's $19.2 Million Primetime Debut for TruBlu Push
3 articles · Updated · IndieWire · Oct 1
Summary
Times Square screenings and pre-show TruBlu ads have let Hansen turn A24’s "Primetime" into promotion for his own projects, even after publicly weighing legal action.
11,000 new YouTube subscribers and about 849,000 views followed the film’s rollout, a 79% jump from the prior weekend that suggests the movie expanded attention around him.
Hansen has softened his stance, saying he is not eager to sue and instead wants audiences to judge the film themselves while he uses the moment to boost ventures including a documentary agents are shopping beyond TruBlu.
"Primetime," starring Robert Pattinson as a stylized Hansen, reopened debate over "To Catch a Predator" and whether dramatizing its legacy makes Hansen look less credible but more culturally influential.