Clay Travis Offers Colin Kaepernick $2 Million Interview as Sport & State Seeks Right-Wing Buzz
Updated
Updated · The Guardian · Oct 2
Clay Travis Offers Colin Kaepernick $2 Million Interview as Sport & State Seeks Right-Wing Buzz
1 articles · Updated · The Guardian · Oct 2
Summary
$2 million to charity was Clay Travis’s public offer to Colin Kaepernick for an interview, with no response from the former NFL quarterback.
Sport & State, launched in August, appears to be using the Kaepernick challenge to draw attention to Travis’s new outlet and rebuild influence after selling Outkick for a reported $100 million.
Hard Rock Bet sits at the center of the model: Travis says in-house ads and affiliated businesses will reduce reliance on outside advertisers, echoing Outkick’s betting-driven playbook that produced $2 million on Super Bowl Sunday 2021 alone.
The outlet’s programming is portrayed as tightly focused on a loyal MAGA audience, with recurring culture-war themes, cross-promotion of Travis-linked businesses and frequent overlap with Trump-aligned media figures.
That strategy suggests a broader conservative media trend toward deepening engagement with an existing base rather than expanding reach as the November midterms approach.