Updated
Updated · 9to5Google · Oct 2
Nvidia Raises Shield TV Pro to $299, Ends Base Model Production
Updated
Updated · 9to5Google · Oct 2

Nvidia Raises Shield TV Pro to $299, Ends Base Model Production

3 articles · Updated · 9to5Google · Oct 2

Summary

  • $299.99 is now the price of Nvidia's Shield TV Pro, a $100 jump effective immediately for the 2019 Android TV streamer.
  • Nvidia blamed sharply higher component costs, especially memory, for the increase, extending an industrywide squeeze that has lifted prices on older hardware.
  • The company also stopped producing the base 2019 Shield TV; the tube-shaped model has been out of stock for months, while the Pro was recently restocked at Best Buy.
  • Shield TV still has software support ahead despite no hardware refresh in years, even as Google TV Streamer, Apple TV 4K and some Roku devices have also become more expensive.

Insights

Why is Nvidia suddenly charging a massive $100 premium for a seven-year-old streaming box in 2026?
With no successor in sight, what makes this aging 2019 streaming device still worth its shocking new $300 price tag today?
Could the AI memory shortage pushing up Nvidia's hardware prices signal a massive inflation wave for all consumer tech?