Drake Debuts Kick Stream With Pinkchyu for Stake's 9th Anniversary
Updated
Updated · The New York Times · Oct 4
Drake Debuts Kick Stream With Pinkchyu for Stake's 9th Anniversary
1 articles · Updated · The New York Times · Oct 4
Summary
Drake used his new Kick stream to stage a dating-show-style appearance with OnlyFans model and streamer Pinkchyu, tying the rollout to his project “Fear of Missing Out.”
The stream doubled as a promotion for Stake’s ninth anniversary, linking Drake’s latest campaign to the online casino that has backed Kick since 2022.
Stake has built Kick into a Twitch rival through aggressive digital marketing and gambling-heavy creator content, including frequent streams with figures such as Adin Ross.
The partnership reflects a wider shift in entertainment promotion toward gambling-linked platforms as online betting expands within a $643 billion global industry.