OpenAI Launches ChatGPT Visual Ads for 1.2 Billion Weekly Users as Measurement Tools Expand
Updated
Updated · OpenAI · Oct 5
OpenAI Launches ChatGPT Visual Ads for 1.2 Billion Weekly Users as Measurement Tools Expand
3 articles · Updated · OpenAI · Oct 5
Summary
OpenAI will start testing a new visual ad format in ChatGPT later this month in the US, placing clearly labeled ads alongside image generation rather than inside the generated image.
The rollout broadens ChatGPT Ads beyond format changes: OpenAI added conversion-data integrations with Hightouch, Tealium and LiveRamp, plus attribution and measurement partnerships across web and app advertising.
Early partner results are central to the pitch to advertisers: WeightWatchers saw a 15.3% lower attributed cost per acquisition, Dose got statistically significant lift, and 93% of Portland Leather visitors were new, according to partners.
OpenAI also introduced tighter ad-placement controls, including Negative Phrases for qualifying advertisers, and is piloting brand-suitability evaluations with DoubleVerify and Integral Ad Science without exposing private conversations.
The company framed the ad push as a way to fund broader AI access and diversify beyond subscriptions, saying ChatGPT now reaches 1.2 billion people each week.