Updated
Updated · The New York Times · Oct 6
Project 270 Launches Monthly 2028 Battleground Polling to Test Democrats Against JD Vance
Updated
Updated · The New York Times · Oct 6

Project 270 Launches Monthly 2028 Battleground Polling to Test Democrats Against JD Vance

2 articles · Updated · The New York Times · Oct 6

Summary

  • Project 270 plans to publish monthly polls matching 2028 Democratic hopefuls against Vice President JD Vance and other Republicans in battleground states.
  • Seven presidential battlegrounds and eight other states expected to be competitive in 2028 will be covered, alongside issue testing and focus groups run by Democratic pollsters including Molly Murphy.
  • Rahna Epting and Xochitl Hinojosa say the effort is meant to keep candidates focused on general-election voters rather than early-state primary debates that can alienate swing-state voters.
  • The push reflects Democratic concerns after the party's last competitive primary became consumed by policy disputes and Trump went on to win the 2024 election.

Insights

Could early focus on swing-state affordability issues completely change how future presidential campaigns are run?