Amazon Prime Video Wins 6-Year Exclusive Emmys Deal as Streaming Takes 49% of U.S. TV Viewing
Updated
Updated · The New York Times · Oct 6
Amazon Prime Video Wins 6-Year Exclusive Emmys Deal as Streaming Takes 49% of U.S. TV Viewing
3 articles · Updated · The New York Times · Oct 6
Summary
Starting next September, the Emmys will stream exclusively on Amazon Prime Video under a six-year rights deal, ending the awards show’s decades-long rotation across the four broadcast networks.
The Television Academy said the telecast will be free to watch without a Prime subscription and will be available globally, widening access even as it leaves broadcast television.
Cris Abrego called the shift a big step for an event that has aired on broadcast since 1949, arguing the line between broadcast and streaming is becoming less meaningful.
Nielsen data helps explain the move: streaming accounted for 49% of U.S. TV viewing in July, far ahead of broadcast’s 19.5%, and the Oscars are also set to leave ABC for YouTube in 2029.