Updated

Updated · Gizmodo · Oct 7

Apple Watch Ultra 3 Falls to $700 on Amazon as Prime Day Finale Extends $199 Discount

Updated

Updated · Gizmodo · Oct 7

Apple Watch Ultra 3 Falls to $700 on Amazon as Prime Day Finale Extends $199 Discount

Q: Given the AirPods Max 2 retains its 2020 design, is this rare $120 discount a true bargain or just clever inventory clearing?

It is more bargain than inventory clearing, though not an automatic buy for everyone. The key reason is that Apple rarely discounts AirPods Max deeply, and this model is still the current version. A $120 cut from the usual $549 price is meaningful for a product Apple updates infrequently. Reporting around the sale also shows the Max 2 is not just old stock in a new box: the 2026 refresh added the H2 chip, improved active noise cancellation, Adaptive Audio, Conversation Awareness, Voice Isolation, Live Translation, and USB-C lossless wired audio. That said, the skepticism is understandable. The Max 2 keeps the same 2020-era industrial design, weight, and widely criticized Smart Case. So buyers are not getting a major hardware rethink, only updated internals and software features. It is also not the lowest price ever seen, which weakens the case that this is an extraordinary once-only deal. Whether it is a true bargain depends on the buyer. For Apple users who want premium over-ear headphones, seamless device switching, and the newest Apple audio features, this is a legitimately strong price on a product that almost never gets aggressive markdowns. For shoppers mainly concerned about design age, comfort, or value per dollar, the discount can look more like Amazon moving a familiar chassis with refreshed specs. In short, it is a real deal on a current Apple flagship, but not enough to erase the fact that the product still wears a six-year-old design.

3 articles · Updated · Gizmodo · Oct 7

$700 buys the 49mm Apple Watch Ultra 3 with GPS + Cellular, titanium case and Black Titanium Milanese Loop on Amazon, marking a $199 cut from its $899 list price.
The deal requires no trade-in or carrier commitment, though AppleCare+ still adds $99; other Ultra 3 configurations on the same listing start at $643.
Apple positions the Ultra 3 as its rugged flagship, with 100-meter water resistance, sapphire crystal, dual-frequency GPS and up to 42 hours of normal battery life.
The Prime Day finale discount follows earlier record Amazon markdowns on Ultra models, extending broader October sale pressure across Apple's watch and audio lineup.