Jaguar Launches £130,000 Type 01 EV as JLR Targets Wealthy US Tech Buyers
Updated
Updated · The Guardian · Oct 7
Jaguar Launches £130,000 Type 01 EV as JLR Targets Wealthy US Tech Buyers
3 articles · Updated · The Guardian · Oct 7
Summary
New York became the stage for Jaguar’s Type 01 debut, a £130,000 electric grand tourer aimed at younger, richer American buyers after years of relying on an ageing customer base.
More than 1,000 horsepower and up to 400 miles of range underpin the bet that a bold, design-led EV can justify a price roughly double the outgoing F-Type’s £62,000 starting point.
JLR is making that push while cutting 4,000 jobs to save £1.7bn, recovering from a cyberattack estimated to have cost the economy £1.9bn, and losing ground to cheaper Chinese rivals.
North America is now the priority market, with China delayed for a couple of years as weak luxury demand there complicates Jaguar’s turnaround.
Early 2027 sales and second-half deliveries will test whether the controversial rebrand can put Jaguar back on firmer financial footing.