Updated
Updated · CNET · Oct 9
Apple Watch Ultra 4 Drops to $700, Cutting $99 Off Its $799 Launch Price
Updated
Updated · CNET · Oct 9

Apple Watch Ultra 4 Drops to $700, Cutting $99 Off Its $799 Launch Price

2 articles · Updated · CNET · Oct 9

Summary

  • $700 buys the Apple Watch Ultra 4 in black titanium with a burgundy trail loop, marking a new low just weeks after launch.
  • The $99 discount applies to a specific color-and-band configuration, and pricing on other combinations can change quickly.
  • Apple’s latest Ultra keeps its 49mm case, built-in cellular connectivity and more than two days of battery life, while adding Siri AI and upgraded heart-rate sensors.
  • Shoppers looking to spend less can also find the Apple Watch Ultra 3 at $649, with several black titanium band options discounted.

Insights

Why is Apple's brand-new flagship Ultra 4 already seeing massive price cuts just days after its highly anticipated launch?
With features constantly listening to your conversations, how truly private is the new Apple Watch Ultra 4 in your daily life?
Does the new on-device AI justify upgrading to the Ultra 4, or is the discounted Ultra 3 the actual hidden steal?