Tesla Renames FSD to Assisted Driving in Europe as Germany Calls Branding Misleading
Updated
Updated · CNBC · Oct 9
Tesla Renames FSD to Assisted Driving in Europe as Germany Calls Branding Misleading
3 articles · Updated · CNBC · Oct 9
Summary
Tesla has rebranded its “Full Self-Driving (Supervised)” package as “Assisted Driving” in Europe after German transport authorities said the FSD name overstated what the system can do.
Germany’s transport ministry said the software is only a driver-assistance system for tasks like accelerating, braking and steering, and that drivers must remain attentive at all times.
The change comes as Tesla seeks wider European approvals, especially in the Netherlands, after Reuters reported the company had pushed regulators to ease some safety reviews.
U.S. scrutiny is still mounting: NHTSA is investigating FSD over reduced-visibility performance and possible traffic violations, while a California judge ruled in December 2025 that Tesla deceptively marketed Autopilot and FSD as fully automated.
Tesla still sells FSD under its U.S. name for $99 a month and said in its second-quarter update that it had 1.48 million active subscriptions.