Updated
Updated · Deadline · Oct 9
Other Mommy Scares Up $3.6 Million in Previews as The Social Reckoning Opens to $650,000
Updated
Updated · Deadline · Oct 9

Other Mommy Scares Up $3.6 Million in Previews as The Social Reckoning Opens to $650,000

3 articles · Updated · Deadline · Oct 9

Summary

  • $3.6 million from 2,850 theaters put Universal’s R-rated horror film ahead in Thursday previews, with Other Mommy expanding to 3,365 screens and targeting a mid-$20 million debut.
  • Blumhouse and Atomic Monster benefited from Halloween-season horror demand and a weekend without new tentpoles, even as early reviews for the Jessica Chastain-led film were weak.
  • $650,000 from 2,368 locations marked a soft start for Sony’s The Social Reckoning, Aaron Sorkin’s follow-up to The Social Network, which is projected to open in the mid-single-digit millions.
  • The contrast underscores current box-office momentum: genre horror is still drawing early audiences, while the $30 million social-media drama faces a tougher path despite its timely whistleblower story.

Insights

Can a critically panned horror movie rely entirely on Halloween hype to maintain its massive box office momentum?
Why did a highly anticipated Aaron Sorkin tech drama stumble so hard in its opening previews despite its star-studded cast?
Will the chilling real-world secrets behind a social media empire prove too dense for casual moviegoers to digest?