From New York to Paris, celebrity children dominated fashion month runways and front rows, with Ella Bleu Travolta, 26, debuting at Miu Miu and Apple Martin, 22, walking for Chloé.
Brands are leaning into those family ties because famous surnames deliver instant attention; PR consultant Mark Borkowski called it the “industrialisation of inherited fame” and a straightforward marketing tool.
The trend extended beyond catwalk casting: Nicole Kidman brought daughter Faith Urban, 15, to Chanel, while H&M staged mother-daughter appearances with Karen Elson and Kristen McMenamy.
Social media has accelerated the boom by turning inherited access into audience growth, with Romy Mars building nearly 800,000 followers after a viral TikTok and Francesca Scorsese gaining millions through videos with her father.
Four years after New York magazine labeled 2022 the “year of the nepo baby,” the phenomenon has spread across fashion, film and TV as younger celebrity offspring increasingly embrace rather than hide their lineage.