Samsung, Google Keep Prime Day Phone Discounts With Prices Starting Under $600

Q: Why is the exact same premium Galaxy S26 Ultra suddenly $90 cheaper just because of its color?

Because Amazon and other retailers are discounting specific SKUs, not the Galaxy S26 Ultra as a whole. The phone hardware is the same across colors, but each color/storage combination is tracked as its own inventory item, and sellers cut prices where they need to move stock. That is exactly what the deal reporting shows. The lowest post-sale prices apply only to the Black 256GB model and the Sky Blue 512GB model, while other colors are $40 to $90 higher. Separate deal roundups on the S26 line note that Amazon and Walmart Marketplace often price Galaxy phones differently by color, and shoppers willing to take the cheapest color usually get the best street price. The reason is usually inventory and demand, not a hidden spec difference. Some colors sell faster, some are overstocked, and retailers use color-specific discounts to balance that. A less popular finish may be marked down more aggressively, while a color with stronger demand can hold a higher price even though the device inside is identical. Marketplace dynamics can widen the gap. On Amazon, pricing may vary not just by Samsung but by competing sellers, available stock, and algorithmic promotions tied to one exact variant. That is why one S26 Ultra color can suddenly look like a much better deal than another. So the $90 gap is best understood as a retail inventory and pricing decision. If color is not important to you, choosing the cheapest finish is a practical way to get the same premium phone for less.

3 articles · Updated · GSMArena.com · Oct 10

Amazon still lists several Samsung Galaxy and Google Pixel phones at Prime Big Deal Days prices even after the two-day event ended, and the discounts no longer require a Prime subscription.
Samsung’s Galaxy Z Fold8 Ultra remains $1,700 for 256GB and $1,900 for 512GB, while the Z Flip8 still starts below $1,000; the standard Z Fold8 rose $100, leaving only a $50 gap to the Ultra.
The Galaxy S26 Ultra is now cheaper than during the sale on select colors, and the S26 and S26+ also held their event pricing.
Samsung’s Galaxy S26 FE got its first discount to a sub-$600 starting price, improving its value, though the S26 still offers a newer flagship chip and LTPO display for a bit more.
Google’s Pixel 11 lineup also kept its Prime Day pricing, showing the post-event discounts extend beyond Samsung even as some rivals like Motorola’s Razr Ultra models moved back up by $100.