Apple Launches Safari Push, Claiming 5 More Hours and 35% Faster Loads Than Chrome
Updated
Updated · iClarified · Oct 12
Apple Launches Safari Push, Claiming 5 More Hours and 35% Faster Loads Than Chrome
3 articles · Updated · iClarified · Oct 12
Summary
Apple rolled out a “Switch to Safari” campaign with a dedicated webpage and two YouTube videos aimed at persuading Chrome users to change browsers.
The pitch centers on three claims: Safari delivers up to 5 more hours of video streaming on Mac, blocks more tracking, and loads frequently visited sites up to 35% faster than Chrome.
Apple’s comparison page also highlights features including Reader Mode, Notify Me, Profiles and Apple Pay, while the videos showcase Distraction Control and Intelligent Tracking Prevention.
The campaign extends Apple’s broader head-to-head marketing against Google’s browser after an earlier “Privacy on iPhone” push framed Safari as the more private alternative to Chrome.