Updated
Updated · TechCrunch · Oct 14
Deezer to Launch AI Music Filter by Year-End as 50% of Daily Uploads Turn Machine-Generated
Updated
Updated · TechCrunch · Oct 14

Deezer to Launch AI Music Filter by Year-End as 50% of Daily Uploads Turn Machine-Generated

3 articles · Updated · TechCrunch · Oct 14

Summary

  • Deezer said it will roll out a user toggle before year-end that removes AI-generated tracks, albums and related artists from search results.
  • 45% of Deezer users wanted a way to block AI music, the company said, and executives tied the feature to a sharp rise in synthetic uploads.
  • More than 50% of daily uploads were AI-generated by July—about 90,000 tracks a day—up from 10% when Deezer added AI-detection tools last year.
  • Rivals are taking varied approaches: Bandcamp bans AI tracks, Tidal blocks monetization, Spotify emphasizes labeling, and Apple Music was reported to be planning labels by year-end.

Insights

Since 97% of listeners cannot identify synthetic tracks, will Deezer's upcoming AI-blocking feature actually change what you hear daily?
With 85% of AI music streams flagged as fraud, is Deezer's new toggle really about user choice or saving royalty payouts?